Oche Gbemi
There are different techniques that can help you improve SEO positioning. We can receive traffic in many ways, but search engines are one of the most common. And above all, they are the ones that offer you the most long-term guarantees, since the visits that will come to you are organic, that is, without you having to pay for advertising to receive that click or visitor.
What tips can we apply to improve the SEO positioning of a website? What are the basic techniques for a web page to position itself well? Here it is very important to take into account various aspects, starting with a good SEO strategy.
What to do to improve SEO positioning
You cannot position your website well if you do not have a good SEO strategy. Maybe you will do some marketing actions that work naturally for you. But without a strategy, you won’t know where to go. And above all, when the competition is high, trying to position a website without an SEO strategy is like trying to sell blindfolded.
Let’s see what an SEO strategy consists of and how you can take advantage of it to position your website.
What is an SEO strategy and how can it benefit you?
An SEO strategy is a set of guidelines and planning that will guide you to try to position your website for certain keywords.
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If, for example, you have a website selling designer furniture, you will surely be interested in positioning yourself for keywords such as “design tables”, “design chairs” or “design cabinets”. On the other hand, you may not be interested in positioning yourself for keywords such as “custom furniture manufacturer”, since you may only be a distributor and do not manufacture custom furniture.
Well, the SEO strategy begins with knowing who you are targeting and what keywords the users you want to buy on your website use. There is no point in having high traffic if the largest percentage of it is not a potential customer.
An effective SEO strategy will help you target your SEO actions well. For example, it makes no sense to create texts on your blog that deal with news or issues that have nothing to do with your products, since they would serve to attract a type of visitor who does not buy what you have to offer. In this sense, you have to overcome the temptation to create purely viral content that does not add value to your ideal client. Posting videos of kittens on your YouTube channel may serve to get subscribers and attract people.
But what you have to ask yourself is: are those people who have come to your website attracted by videos of kittens going to buy your products? If you sell cat products, probably yes. But if you are a lawyer specializing in Matrimonial Law, without a doubt this type of SEO content is not the best way to attract your ideal client.
Previous SEO analysis to improve your positioning
To know how to approach the SEO of your website, you not only have to know your ideal client well and know what keywords they are looking for, using SEO tools for this.
On the contrary, you need to do an in-depth SEO analysis that allows you to:
- Know the current state of your website, the positioning of your pages currently in Google.
- Know who your competition is, what keywords it uses, what links it receives, and what positioning it has.
- Detect the opportunities that your competition is neglecting to position yourself, perhaps creating better SEO content or getting better links.
- All this will help you to correctly focus your SEO strategy. Without SEO analysis tools, you can simply take actions naturally. Create content and wait for Google to index and position it.
But the truth is that if you don’t do it following a strategy, all this will take a long time to work. You need to know what is wrong with the SEO of your website, apply effective techniques to increase positions in the SERPS, get quality links, and see what your competitors are doing well.
How can an SEO company or agency help you?
Many launches try to improve the SEO of their website. But without the right knowledge, it will take much longer to get results. The best thing is to put this in the hands of the right people and you can dedicate yourself to your business since you are the one who knows it best.
An SEO agency or company that offers you web positioning services can help you with preliminary analysis and the definition of an effective SEO strategy.
