Everyone wants to know how to increase the number of visitors to their website.

And then we’d like to know how to achieve that traffic by ranking on the top page of Google.

Performing a few “SEO” searches can generate hundreds of thousands of results. The replies could include suggestions for adding plenty of keywords, filling out your metadata, and increasing the number of backlinks to your site. It’s easy to become overwhelmed by all of this. You may even feel as if your website is regressing into a mess of forced keywords and useless links that appeal to no one, let alone your target market.

So, here’s the deal: when it comes to creating content, let’s start by agreeing that the only goal we have is not SEO.

Also read: Best strategies for using keywords and Boost your online Business

Table of Contents

Is it necessary to use SEO? Absolutely!

We’ll look at some of the most popular ways for making your content work harder for you.

Is this the only option? Certainly not. You’re setting yourself up for failure if you’re not focused on writing for others. People who are buying from you are reading it, therefore don’t forget about them during this process.

Let’s look at how we can make that content work harder and drive more traffic now that we’ve established that.

Here are my top three tips for making sure your content is optimized for search engines (and People who Read It)

Fill in the details with real sentences for your Meta Title and Description

This may usually be discovered in the page structure or in your SEO plugin. In fact, a simple Google search for “your web builder + metadata” will provide you with step-by-step directions on how to locate them. To help attract more search traffic, these two areas can be populated with keyword-rich material. Sure, there’s some controversy about whether Google utilizes these to rank you (the answer has recently shifted to “no”). What’s crucial is that they can have a significant impact on whether or not people click on your website as a result of a search.

This is the content that appears on a search result page and tells users whether or not they should click on your link. Or, to put it another way, if it matches what they’re looking for. Make sure your Meta Titles and Descriptions are filled out on all of your website pages and blogs if you want to win at the search game.

The meta description focuses on the topic and provides information that will excite the reader’s interest as well as provide information to search engines.

For SEO-friendly content, pull out so many long-tail keywords

If you’ve ever experimented with SEO, you’ve undoubtedly come across the term “keywords.” The basic purpose of keywords is to use them in your content to match someone’s search. The more closely they match, the more likely you are to rank higher in search. It used to be that you could simply enter a few keywords relating to your industry and watch your business develop. The sort of terms individuals use to search has shifted since the introduction of voice search.

Here’s an instance. When someone searches for a business coach, they don’t just type “Business Coach” into that small search bar. “How to discover the greatest business coach for my consulting business,” they’re typing (or most likely saying).

Tips for finding long-tail keywords in SEO content writing

These long-tail keywords (also known as key phrases) can help Google better match the search query’s results. While these keywords are “unpopular” or “low volume” in the traditional sense, they are much easier to rank for and convert far better. This is the peak of the quality-over-quantity argument. So, how do we go about tracking down these rare long-tail keywords?

Starting typing a search on Google is one of my favorite strategies to identify long-tail keywords to use in my post. Google will begin suggesting autocomplete options based on the first few words you input. These are more specific and less well-known topics that people are already looking for.

When you search for “business coach” in the search bar, Google Suggest returns results such as “business coach near me,” “business coaching services,” “business coaching programs,” and so on.

When you’ve exhausted those options, scroll to the bottom of the page and look at the “People Also Ask” box and the “Searches Related To” section. These might give you a lot of information and ideas about connected terms.

Go to Google Keyword Planner and start mixing around with it. It’s a wonderful spot to put a few keywords or phrases in and see how popular or valuable they’ll be for you.

Make your page have a unique structure.

It’s critical to consider more than simply what you want to write about while creating your content. You should also think about how you’ll present it to appeal to search engines and readers. The general rule is that arranging your content to appeal to readers will instantly improve your search engine reputation. Google, for example, prefers to present users with the information they enjoy. Therefore, when it comes to content structuring, many of their guidelines will be based on how to make your work as interesting as possible.

Let’s take a look at some creative ways to break up those text walls and make your material more appealing.

Create a list

People still love lists, and Google adores them as well. They’re an excellent approach to lead your reader through your content and give them a sense of what to expect. It facilitates scanning, so even if someone doesn’t have time to read the entire document, they can still obtain value quickly. It also offers Google (and Bing) an indication of the types of responses you’re giving and looks great when it appears as a search result.

Make use of headers and subheaders

Break up the content. It’s a wonderful way for someone to read your content fast, and headers and sub-headers are a great way for both your reader and Google to do so. Breaking up your information into properly marked sections can make it far more appealing to both. A portion of text should ideally be no more than 300 words long.

Consider words in a better perspective

People are currently leaning toward easy-to-consumer content, which often means something other than words. Including video clips, visual tutorials, and even audio recordings can significantly improve your ranking and engagement.

Concentrate on readability

Instead of using the passive voice, use shorter phrases using the active voice. Shorter paragraphs, once again, do a better job of retaining your reader’s attention (and hence their stay on the website).

Always write for people, but don’t lose track of your SEO goals!

Also read: SEO and SEM: How are they different and Should we need to use them

So, as we can see, structuring your content for SEO is very similar to structuring your content for your users. They are, first and foremost, the individuals that keep your company going, and they should be kept in mind at all times.