Oche Gbemi
Producing high-quality, relevant content for your website is an important part of any excellent search engine optimization (SEO) strategy. Even if you are the best writer on the planet, this can be the most difficult task. This isn’t because you’re writing; it’s because you’re creating something to write about.
Your field has most likely existed for a long time, and if you’ve been writing about it for a while, it may appear like you’ve covered every aspect. It’s possible, but most people just need a little motivation to get started.
Read also: How to Ensure Your Content Is SEO-Friendly (and People who Read It)
Identify New Topics And Ideas
Periodic Trends
Do you know what we’re up to? We’re working on a guide that you’ll need to follow in order to keep your content current in 2022. No matter what industry or field you operate in, you can do it yourself. This isn’t simply a fantastic technique to come up with a topic to write about; it’s also an excellent SEO strategy.
It can be challenging to come up with new keywords that aren’t buried after a while. When developing an annual guide, on the other hand, you’ll have a keyword to rank for. People also like to see what’s trending and what to expect as the calendar changes. With this method, you can even generate some traffic.
Problem-solving
It’s all too simple for businesses to take the path of least resistance. You can set away thoughts that you are not interested in writing about when you have them. It is not, however, always a good idea. Instead of thinking about what you like to write about, consider what your readers and customers want to read.
Try to put yourself in your audience’s shoes and figure out what they want. Are you able to provide them with answers to their questions? In recent years, answering potential inquiries has grown increasingly crucial, and this trend will continue. Many users are verbally asking inquiries on their mobile devices to acquire responses, thanks to the rising use of voice search.
You will be well ahead of the game if you have anticipated and prepared for these questions.
Maintain a Swipe File
When you’re browsing the web for personal reasons and come across something interesting, save it to a file. Even if it has nothing to do with your niche, you can utilize it as a source of inspiration. Your swipe file might be a place where you keep anything that titillates your curiosity, stimulates ideas, or just appears to be useful in some manner.
You’ll only be able to find one in that file the next time you try to submit a topic. To keep track of your documents at all times, get an app for your phone or set aside a notepad.
You can also use this file to keep track of any ideas that come to you when you’re out and about. Ideas come and go rapidly, and despite our best efforts, we often forget about them.
Read also: List of Best SEO courses for bloggers [FREE]
Check Twitter
It’s incredible how Twitter can be used for so many different things. You can get the latest news, sports updates, gossip, and more. Yes, you can find article topic ideas there as well. The best way to achieve this is to use hashtags as a search query. Choose a wide topic that is relevant to your industry.
You can utilize #SEO or #digitalmarketing as examples. You’ll get hundreds of tweets with these hashtags, and there will most likely be something useful for a variety of topics. You may even save the hashtags that produce the most results so you can come back when you’re out of ideas.
Analyze Your Competitors
In courtly love, and in SEO marketing, anything goes. You may always look to your competition for inspiration when it comes to new ideas. Don’t copy its content, although reading it can help you get some ideas. You can choose some of the same content themes as long as you don’t repeat what has already been said already.
When viewing YouTube, there is a beneficial tip you may utilize if you’re wondering what would produce the most engagement. Get a list of videos from a competitor’s YouTube page. After that, sort them by popularity to determine which ones have had the most views. Then you can grab some inspiration from these well-known videos.
Update Your Content
Instead of coming up with fresh ideas, you might merely need to update old content. In some ways, restating what you’ve previously typed is cool. On the one hand, it provides fresh content, which keeps your website fresh and appealing to search engines.
You can also re-serve material to users who did not see it the first time around. You may always label it as a relaunch, and you can always add new information from your niche to keep things up to date.
Ask Your Audience
Obviously, if you want to create content that your visitors enjoy, you can always ask them. Don’t just ask the question, though. Take the time to create a survey that they may complete to aid in the development of your material. Don’t spend too much time on the survey, and don’t be discouraged if just a small percentage of your readers respond.
Your inquiries should be clear so that you can fully comprehend your responses. Question types such as yes/no and multiple-choice might be difficult to read.
One of the most difficult components of SEO is creating unique content. You can’t stop making them since search engines like up-to-date sites with fresh, original content. Finding fresh topics can be challenging after a while, but by now, you should be able to conquer your writer’s block and develop new ideas thanks to these suggestions.
